Cookie Policy
Last updated: 24 October 2026
What cookies are
- Cookies are small files saved on your device when you visit a website. This policy also covers similar technologies such as localStorage, sessionStorage and tracking pixels.
- We use strictly necessary cookies to run the site securely. Under UK law (PECR) these don't need your consent.
- We use marketing cookies only if you say yes. They're off until you choose, and "Reject all" is always as easy as "Accept all".
Change your choices
- To change or withdraw your consent at any time, click "Cookie settings" in the footer of any page. If you withdraw it, we delete the marketing cookies we set and
sw_utm, then reload the page. - We'll ask again after 6 months, or sooner if we change what we use.
- You can also block or delete cookies in your browser settings.
Cookies we use
1. Strictly necessary (always on)
| Name | Provider | Purpose | Duration |
|---|---|---|---|
__cf_bm | Cloudflare | Tells people and bots apart, to protect the site | 30 minutes |
cf_clearance (only if a security check is shown) | Cloudflare | Records that you passed a security check | Set by Cloudflare, usually up to 30 minutes |
__dpl | Lovable (our hosting) | Serves you a consistent version of the site | About 24 hours |
sw_consent (localStorage) | SmileyWorks | Remembers your cookie choices, the date, the policy version and a random consent ID | 6 months, then we ask again |
tsr-scroll-restoration-v1_3 (sessionStorage) | SmileyWorks (site router) | Restores your scroll position when you go back | Until you close the tab |
sb-…-auth-token (localStorage) | Lovable Cloud | Keeps staff signed in to the admin area. Not set for visitors. | Until sign-out |
2. Analytics
We don't currently use analytics cookies. If we add them (for example Google Analytics), they'll only run if you accept analytics cookies, and we'll update this policy and ask for your choices again first.
3. Marketing (off unless you accept)
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_fbp | Meta Pixel (on dentallab.co.uk) | Active only after you accept marketing cookies. Recognises your browser so we can measure our Meta ads and show them to relevant dental professionals. Automatic event setup and advanced matching are off; we don't send form-field details. | 90 days |
_fbc | Meta Pixel | Stores the ad-click ID (fbclid) when you arrive from a Meta ad | 90 days |
fr and other facebook.com cookies | Meta | Ad delivery and measurement, set by Meta if you're logged in to Facebook or Instagram (covered by Meta's own policy) | Up to 90 days |
sw_utm (sessionStorage) | SmileyWorks | Remembers which ad or link brought you here (UTM tags, and Meta's fbclid). Written only after you accept. Until you choose, it's held in the page's memory and nothing is stored. | Until you close the tab |
We don't use Google Ads. If we add it later, we'll update this policy and ask for your choices again.
Conversions API (server-side):
- Conversions API is disabled. Our server does not send events or form details to Meta.
- After marketing acceptance, the browser Pixel records page views, WhatsApp taps and successfully saved forms, without names, emails, phone numbers, GDC numbers or message text.
- Tapping WhatsApp is recorded only in your browser.
- If you reject marketing, we don't send these events.
More information
- Meta: facebook.com/privacy/policy
- Cloudflare: cloudflare.com/cookie-policy
- See also our Privacy Policy.
Contact: use the form on our Contact page, or WhatsApp us on +44 7549 533823.
SmileyWorks is a trading name of JTPD Limited, company no. 11581100, registered office Bryn Road Surgery, Cefn Fforest, Blackwood NP12 3NA.